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You Had a Great Product Launch. Now What?
While I would have loved to have devoted my first post to the BeckermanVoices blog to the subject of my new puppy (who has become the sole focus of my personal Facebook page and even made an appearance...
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Charity Giving or Misguided Brand Promotion?
So your company wants to help out the people of Japan. That’s great. There are a scores of options for you to help raise money, make a corporate donation, etc. You also want to tell the public about...
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Congrats: You Just Became The Next Oprah
If you listen closely, over the cries of viewers screaming “No, Oprah, don’t leave me,” you can hear the collective sigh of relief from public relations professionals across the globe who will never...
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5 Reasons Why Nobody Cares About Your News Release
Some might call me a curmudgeon, but I see my blog posts as more of a voice of reason — albeit a no-holds-barred and sometimes sarcastic voice of reason. The truth is that the things about PR I want to...
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What do Paid-For Twitter Followers, Santa and the Easter Bunny Have in Common?
As I read this article in Forbes last night, I could not help but jump right on my social media high horse to rant about the idea of companies paying vendors to get them Twitter followers. If you have...
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